Ever wondered what truly gets your audience going?
I reckon you might be surprised at how simple the answer is…
Your audience are human and they crave genuine connections when they follow you and your brand across socials. They want to find authenticity and relatability as well as solutions to their problems. How well are you currently connecting with your audience? Be honest – I won’t judge!
If you’re feeling a little uneasy about your answer, don’t worry – you’re not alone. Many brands struggle to make meaningful connections with their audience. But guess what? Injecting your brand’s unique voice into your content is the key to building those deep connections. By infusing your posts with all of your awesome personality, you’re not just broadcasting messages – you’re starting conversations, sparking emotions, and building lasting relationships with your audience.
Just before I share the lowdown on how you can better connect with your audience, let me remind you who I am and why you should care about anything I have to say…
I’m Danyel, founder of Reign Virtual PA Services. As a London-based VA and copywriter, my mission is to empower biz owners like you by providing first-class admin and marketing support. My expertise lies in crafting captivating marketing content for social media, blogs, newsletters, and websites. With over a decade of experience in the admin and creative fields, I have had the pleasure of collaborating with health & wellness experts, neurodivergent specialists, coaches, and financial experts.
Enough about me, let’s get stuck into why you’re really here…
How can you showcase your personality in every piece of marketing content?
1. Define your brand’s personality traits
First things first, you need to define your brand’s personality traits. What values do you stand for? What tone of voice best represents your brand? Take the time to dig deep and identify the characteristics that make your brand unique. Whether you’re playful, quirky, sarcastic AF, profesh, or even love to throw in a few F-bombs, owning your brand’s personality is essential for creating authentic content that resonates with your audience.
According to a HubSpot study, 64% of consumers say shared values help them create a trusted relationship with a brand. So, what are your brand’s core values, and how do they shine through in your content?
2. Show, don’t tell
One absolute fire way to exude personality through your content is by showing and not just telling.
Instead of boring your following with content that only promotes your offers or services, let your brand’s personality shine through in every way! Use storytelling, humour, or personal anecdotes to convey your message in a way that resonates with your audience on a deeper level.
For instance, instead of a dry post about your latest product, why not share a funny behind-the-scenes story about its creation? Or a heartfelt testimonial from a satisfied client? These personal touches make your content relatable and memorable.
3. Engage with open-ended questions
Engagement is a two-way street. By asking open-ended questions, you invite your audience to join the conversation. For example:
- What values are most important to you in a brand?
- How do you inject personality into your own social media posts?
- Can you share a time when a brand’s personality really resonated with you?
Open-ended questions not only encourage interaction but also provide valuable insights into your audience’s preferences and opinions. This feedback is gold when it comes to tailoring your content to better meet their needs.
4. Be consistent
How do you ensure consistency in your brand’s voice across different channels? Consistency is key when it comes to building your brand’s personality. Ensure that your tone of voice and messaging are uniform across all platforms. This creates a cohesive brand identity that your audience can recognize and trust. Think about it – how confusing would it be if your brand sounded witty AF on Instagram but came off as way too profesh on your website? Keeping your voice consistent helps build a strong, recognizable identity.
One tip to maintain this consistency is to create a brand style guide. This guide should outline your brand’s tone of voice, key messaging points, and stylistic preferences. It can be a handy reference for anyone creating content for your brand.
Ready to dazzle your audience with your awesome personality?
Now that you have the tools, it’s time to mix things up and let your brand’s personality shine. Your audience is craving genuine connections and authenticity. By infusing your content with your unique voice, you’re not just making noise – you’re making meaningful connections.
Need some support with injecting your personality into every aspect of your marketing? Or want to chat more about this topic? Get in touch today!
You can find out more about me and my offerings here, or contact me here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.
If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative marketing tips that’ll help you to strengthen your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!
