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Female business owner creating a social media caption on her phone

Mastering Captions: How to engage, captivate, and convert your audience

đŸ˜”â€đŸ’« We all know capturing the attention of thumb-scroll warriors isn’t easy. With so much content flying around, standing out in front of your audience can feel like shouting into the void, right? So how do you stop your audience mid-scroll and get them to pay attention to you and your biz? Simple: It all […]

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Parent working from home with child sitting close by on half term break.

Half Term Madness: How to keep your marketing active without losing your mind!

🎃Ah, October half term. That frightening time of year when your kids are home, energy levels are high, and you stand by, open-mouthed as you watch your usual biz routine make a run for it. Sound familiar? Doesn’t half term feel like an unnecessary test of all your juggling skills? đŸ˜«You’re squeezing in work, trying

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Female business owner writing a blog on laptop

The Power of Storytelling in Blogging: How to keep your audience hooked

What’s stopping you from making this the week your blog finally grips your audience? Whether it’s finding the time or not knowing where to start, I’ve got some insights that might be the push you need! Blogging is more than just words on a page. When done right, it gives you a unique platform to

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Female business owner working at laptop

Boost Your Online Presence: The power of clear, benefit-driven web copy

Could your website be secretly working against you? Your website is your digital shopfront, but if your copy hasn’t been updated since the Stone Age đŸ€Ł (or even pre-pandemic), it might be driving your potential clients away faster than my cat (a.k.a. The World’s Worst Intern) knocks over my morning coffee. Fresh, engaging web copy

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Female business owner taking notes at her laptop.

Back to Biz: Tackling post-hol blues with strategy (and a smile)!

As summer holidays draw to a close and the back-to-routine vibes start kicking in, it’s easy to feel a mix of dread and guilt, right? You’ve enjoyed some well-deserved time off, and now you’re staring at an f-ton of admin tasks, unanswered emails, and maybe you’ve also missed opportunities to promote your biz. Sound familiar?

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Business women, laptop and and happy team in office.

How Shifting from Sales to Nurturing Relationships Can Boost Your Business This Summer

How do you navigate the biz-challenges that come with the summer months? Many of your clients are off enjoying holidays with their families, leaving inboxes quieter and sales pipelines a little slower, right? So it’s no surprise how easy it is to panic and push harder, thinking that more aggressive sales tactics will compensate for

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Newsletters That Don’t Suck: Transform Snooze Letters into Must-Reads!

đŸ˜©Ah, the dreaded newsletter. We’ve all received those snooze-fests that immediately get relegated to your trash or spam folder, right? But what if your newsletters could be different? What if they could spark joy, nurture connections, and actually get read?  Just before I share the lowdown on how you can transform your newsletters from bland

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Shot of a young woman using a laptop and going through paperwork while working from home

Surviving Summer: 3 essential marketing strategies for small biz owners

Ah, summer – the season of sun, fun, and
 frantic small biz owners trying to keep the marketing wheels turning while juggling kids, holidays, and a desperate attempt to sneak in some me-time. Sound familiar? If you’re nodding along or shouting Yaaaas, stick around. This one’s for you! In this article, I’ll share practical tips

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Woman sat at her desk working on laptop.

Ride the Digital Wave: Why blogs and emails are your BFFs when social media ghosts you

Grab yourself a hot cup of Joe and let’s talk about yesterday’s Meta meltdown. Gasp! Can you believe the chaos that gripped the world when socials totally vanished for a few hours?  Whilst it felt like the mayhem was spinning everyone out, some cool-cats kept their heads tightly screwed on and focused on the big,

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