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Boost Your Online Presence: The power of clear, benefit-driven web copy

Could your website be secretly working against you? Your website is your digital shopfront, but if your copy hasn’t been updated since the Stone Age 🤣 (or even pre-pandemic), it might be driving your potential clients away faster than my cat (a.k.a. The World’s Worst Intern) knocks over my morning coffee. Fresh, engaging web copy […]

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Female business owner taking notes at her laptop.

Back to Biz: Tackling post-hol blues with strategy (and a smile)!

As summer holidays draw to a close and the back-to-routine vibes start kicking in, it’s easy to feel a mix of dread and guilt, right? You’ve enjoyed some well-deserved time off, and now you’re staring at an f-ton of admin tasks, unanswered emails, and maybe you’ve also missed opportunities to promote your biz. Sound familiar?

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Business women, laptop and and happy team in office.

How Shifting from Sales to Nurturing Relationships Can Boost Your Business This Summer

How do you navigate the biz-challenges that come with the summer months? Many of your clients are off enjoying holidays with their families, leaving inboxes quieter and sales pipelines a little slower, right? So it’s no surprise how easy it is to panic and push harder, thinking that more aggressive sales tactics will compensate for

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Newsletters That Don’t Suck: Transform Snooze Letters into Must-Reads!

😩Ah, the dreaded newsletter. We’ve all received those snooze-fests that immediately get relegated to your trash or spam folder, right? But what if your newsletters could be different? What if they could spark joy, nurture connections, and actually get read?  Just before I share the lowdown on how you can transform your newsletters from bland

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Shot of a young woman using a laptop and going through paperwork while working from home

Surviving Summer: 3 essential marketing strategies for small biz owners

Ah, summer – the season of sun, fun, and… frantic small biz owners trying to keep the marketing wheels turning while juggling kids, holidays, and a desperate attempt to sneak in some me-time. Sound familiar? If you’re nodding along or shouting Yaaaas, stick around. This one’s for you! In this article, I’ll share practical tips

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Woman sat at her desk working on laptop.

Ride the Digital Wave: Why blogs and emails are your BFFs when social media ghosts you

Grab yourself a hot cup of Joe and let’s talk about yesterday’s Meta meltdown. Gasp! Can you believe the chaos that gripped the world when socials totally vanished for a few hours?  Whilst it felt like the mayhem was spinning everyone out, some cool-cats kept their heads tightly screwed on and focused on the big,

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Shot of happiness young entrepreneur woman using her smart phone while drinking a cup of coffee sitting on couch in the office.

Unlock the Power of Social Media Storytelling for Your Business

What strategies are you using to maintain visibility through Instagram stories? The thought of jumping on camera at the drop of a hat might be daunting, but here’s the deal: building a solid presence across stories doesn’t mean you have to put on your best outfit and deliver groundbreaking speeches! Having a social media presence

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Attracting Your Ideal Clients: Mastering the Art of Compelling Blog Introductions

Businesses are continually seeking innovative ways to stand out and engage with their target audience. Among the multitude of strategies, blogging has emerged as a powerful tool for enhancing brand visibility, credibility, and customer engagement. In this blog, we’ll delve into the art of crafting captivating blog introductions that not only grab your readers’ attention

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Woman writing a blog at her laptop.

Repurposing Written Content: Your Secret Weapon for Stress-Free Marketing

How has stepping back into work-mode been for you after taking time off this summer? Are you struggling to manage your work, personal and marketing responsibilities? If you’re sat there nodding right now, I’ve got a game-changing solution that’ll make your life a whole lot easier. Say hiiii to the magic of repurposing written content!

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