How many times have you read or been told that blogging is crucial to marketing your business online? Have you ever attempted to write a blog or are your work/life responsibilities just taking up way too much of your time?
Don’t hate me, but I am also here to explain why consistently blogging can transform your service based business!
Having a strong online presence is crucial for most types of businesses. “Surely, marketing my biz across socials is enough?” I hear you ask. Yes, social media marketing plays a hugely significant role in growing your online visibility and spreading brand awareness, but one often overlooked but highly effective online marketing tool is blogging.
Incorporating blogging into your marketing strategy can bring a ton of benefits that can take your business to the next level. In this blog, I will be sharing four reasons how blogging can elevate your marketing strategy and help you achieve even more success.
But first… Who the hell am I and why should you read anything I have to share?
I am Danyel, founder of Reign Virtual PA Services. I am a London based virtual assistant who supports my clients with their admin, HR and marketing needs.I have over 10 years of admin and creative experience in industries such as charity, education, entertainment, publishing, recruitment, and property. This experience has meant that now I run my own business, I can continue to support clients who belong to an array of industries. My current clients vary between health & wellness experts, keynote speakers, financial planning firms, accountants, marketing experts and coaches, to name a few. I am a first-class honours creative writer who specialises in creating written marketing content for my clients, such as social media plans, blogs, articles, newsletters and website copy.
Enough about me, let’s get down to the nitty gritty…
4 reasons why blogging will transform your service based business…
It’ll establishing your authority and expertise
Blogging provides a platform for you to showcase your knowledge, skills, and expertise. By consistently producing high quality and informative content, you will establish yourself as an authority figure and a trusted resource within your industry. This can significantly enhance your credibility and attract potential clients who are seeking reliable and knowledgeable professionals. Sharing insights, industry trends, and expert advice through your blog can help position you as a go-to expert, setting you apart from your competitors and leading to increased brand recognition.
It’ll help to build relationships and to connect on a deeper level with your audience
Effective marketing isn’t just about promoting your services across socials, it’s about building meaningful relationships with your target audience and ideal clients. Blogging allows you to engage with your audience on a deeper level by offering valuable content that resonates with them. By addressing their pain points, answering their questions, and providing solutions to their problems, you can establish a strong connection with your audience. Encouraging comments, responding to feedback, and fostering discussions on your blog can create an interactive community, which will ultimately enhance customer loyalty and could lead to repeat custom and referrals.
It’ll boosting your search engine visibility
SEO is crucial for improving your online visibility and driving organic traffic to your website. Blogging plays a vital role in SEO strategies by providing fresh and relevant content regularly. Each blog post you share offers an opportunity to target specific keywords and phrases that your potential clients are searching for. By optimizing your blog posts with relevant keywords, meta tags, and internal linking, you can improve your website’s search engine rankings, resulting in increased organic traffic and exposure to a wider audience.
It’ll showcase your unique brand personality
In service based businesses, building a strong brand is essential for differentiating yourself from the competition. Your blog serves as a platform to express your unique brand personality and values. It allows you to communicate your brand’s story, mission, and culture in a more personal and engaging manner. By infusing your blog with your authentic voice, personal anecdotes, and storytelling, you can create a powerful emotional connection with your audience. This connection fosters trust and loyalty, encouraging potential clients to choose your services over others.
If the above reasons haven’t yet convinced you that NOW is the time to start blogging, maybe these awesome stats will…
- 77% of internet users read blogs on a regular basis (First Site Guide, 2023).
- 55% of marketers gained new customers because of blogging (Oberlo, 2020).
- 80% of companies that use blogs for their marketing strategy said they acquired customers from their blogging efforts (HubSpot, 2020).
Blogging is a powerful marketing tool that can propel service based businesses to new heights of success. By establishing authority, engaging with your audience, boosting search engine visibility, and showcasing your brand personality, blogging can hugely elevate your marketing strategy and help you achieve an awesome amount of growth.
So, with all of this mind, how do you feel about adding blogging to your marketing strategy now?
If you’re struggling to find the time to incorporate blogs into your marketing strategy, or if you have no idea where to begin with them, or maybe you’re just not confident enough to get your ideas into a written format, please do reach out to me!
You can find out more about me and my offerings here, or drop me an email here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.
If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative admin and marketing tips that’ll help you to elevate your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!
