Half Term Madness: How to keep your marketing active without losing your mind!

🎃Ah, October half term. That frightening time of year when your kids are home, energy levels are high, and you stand by, open-mouthed as you watch your usual biz routine make a run for it. Sound familiar?

Doesn’t half term feel like an unnecessary test of all your juggling skills? 😫You’re squeezing in work, trying to stay consistent with your marketing, and still trying to have some family fun too. And while it’s tempting to drop off grid for a week, staying visible is often key to building that all-important connection with your audience.

Before we dive into how you can keep your marketing active without losing your shit this half term, let me remind you who I am and why my insights might be worth your time…

I’m Danyel, founder of Reign Virtual PA Services. As a London-based VA and copywriter, my mission is to empower business owners like you by providing first-class admin and marketing support. My expertise lies in crafting captivating marketing content for social media, blogs, newsletters, and websites. With over a decade of experience in the admin and creative fields, I’ve had the pleasure of collaborating with health & wellness experts, neurodivergent specialists, coaches, and financial experts.

All right, enough about me. Let’s talk about you, your biz, and how you can keep things ticking over this half term without sacrificing family time or your sanity!

1. Use your real-life moments to build authentic connections

Let’s be real, balancing business and half term is a special kind of circus, right? But what if you could use this to your advantage? 🙌 Sharing real, relatable moments can actually strengthen your bond with your audience. Ever had your Zoom call or work space interrupted by screams for a snack or worse… a sibling argument? Share the story! Focus on the funny side of the situation or the lesson you or the kids might’ve learned that will entertain or fascinate your audience! Not only will your audience see the human side of your biz, but it could also make them feel seen in the process – chances are, they’re in the same boat!

Think about a simple post: “Today’s marketing assistant is eight years old, loves biscuits, and insists my laptop is for watching cartoons. How’s your halfterm going?”

What little moments could you share to bring your audience into the daily balancing act that is parenthood and biz ownership?

2. Quick and engaging content

⏳With limited time, you don’t want to get lost in long, time-consuming posts. Instead, go for quick hits that keep your brand visible without overwhelming your to-do list. A few ideas:

• Stories: Try a “Tip of the Day” format for five quick tips over the week. For example, “How to stay productive with kids at home” could be one theme. Each post is a quick, digestible tip that keeps your audience engaged and looking forward to the next one.
• Polls and questions: Ever thought about running a quick poll or question in your stories or posts? Something as simple as “Parents in biz – how many times have you reheated the same coffee today?” can be a light, relatable way to connect with your audience.

These bite-sized posts can help keep your social channels lively AF. What other quick tips or thoughts could you share with minimal effort?

3. Batching content

If you can manage to grab an hour to yourself, content batching is your BFF! 🫶Use that time to create a few core pieces of content you can schedule across the week. You don’t need an elaborate campaign – even three solid posts with a consistent message or theme will help keep your visibility up.

For example, take a recent piece of advice or tip you gave a client, turn it into a short LinkedIn post, reframe it as a quick Insta story, and expand on it in a Facebook post. Suddenly, you have one idea serving triple duty across platforms.

What are some simple themes you could repurpose into different posts to get the most mileage?

4. Need a Break? Make it part of your story

😫Sometimes, despite our best efforts, half term gets the better of us. And you know what? That’s fine. If you need to pause, own it – even that can be part of your brand story.

Let your audience know why you’re taking a short break and promise to be back with fresh insights post-half term. Often, people appreciate honesty and transparency – they’re likely going through the same challenges and may even feel inspired by your honesty.

How might you frame a temporary pause in a way that builds trust with your audience?

Keeping up with marketing during half-term isn’t always easy, but it’s all about working with what you’ve got. Whether it’s quick tips, batching content, or embracing the madness, always keep in mind that every piece of content doesn’t have to be perfect – it just has to be you!

Ready to keep your online presence alive this half term without sacrificing family time or your sanity? Maybe you need a cheerleader in your corner?

🦸‍♀️You can find out more about me and my offerings here, or contact me here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.

If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative marketing tips that’ll help you to strengthen your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!