How do you navigate the biz-challenges that come with the summer months? Many of your clients are off enjoying holidays with their families, leaving inboxes quieter and sales pipelines a little slower, right? So it’s no surprise how easy it is to panic and push harder, thinking that more aggressive sales tactics will compensate for the lull! But what if I told you that now is the perfect time to do the opposite?
Why should you trust me on this?
Just before I dive into the nitty-gritty about why you should consider toning down your sales pitches this summer, let me remind you who I am and why my insights matter…
I’m Danyel, founder of Reign Virtual PA Services. As a London-based VA and copywriter, my mission is to empower business owners like you by providing first-class admin and marketing support. My expertise lies in crafting captivating marketing content for social media, blogs, newsletters, and websites. With over a decade of experience in the admin and creative fields, I’ve had the pleasure of collaborating with health & wellness experts, neurodivergent specialists, coaches, and financial experts. Enough about me, let’s get back to why you’re really here… 💃
Why should you hit pause on hard selling this summer?
During the summer, people’s attention is naturally divided. We’re not as focused on making purchasing decisions but are more receptive to meaningful interactions. This is where the power of relationship-building comes into play. Instead of viewing the summer as a time to push sales, consider it an opportunity to deepen your connections with your audience.
This approach is not about giving up on selling but about reframing it. When you shift your focus from direct selling to nurturing relationships, you set the stage for long-term success. Building trust and demonstrating genuine interest in your clients’ needs can lead to more meaningful engagements and, ultimately, more loyal clients.
How can online marketing tools strengthen your relationships?
You might be wondering, “How can I stay present and nurture relationships without pushing sales?” The answer lies in the very tools you use every day: social media, newsletters, blogs, and articles.
- Social media: Use your go-to platform to share behind-the-scenes moments, personal stories, or valuable tips related to your industry. Engaging content that invites your audience to interact, share their thoughts, or simply enjoy a bit of lighthearted fun can keep your brand top of mind without being salesy.
- Newsletters: Instead of pushing a product or new offer, focus on providing value. Share insights, stories, or useful information that has the ability to start strong interactions with your audience. You want to resonate with your audience’s current needs or challenges and you want to show your interest in their opinions and situations too. This approach not only builds trust but also positions you as a go-to resource in your field.
- Blogs and articles: These are your chance to go deeper. Offer well-researched, thoughtful pieces that address your audience’s pain points and their aspirations. This not only drives engagement but also shows that you understand their world and are there to support them.
How will you balance nurturing your relationships and staying active online while letting sales take a step back?
Here’s a simple roadmap to get you started:
- Reconnect: Reach out to existing clients or contacts with a simple check-in. No sales pitch, just a genuine conversation to see how they’re doing.
- Educate: Share valuable content that helps your audience solve a problem or learn something new. This could be a how-to guide, a list of tips, or even a personal story that resonates with their experiences.
- Engage: Create interactive content like polls, quizzes, or Q&A sessions on social media. This not only boosts engagement but also gives you insights into what your audience cares about right now.
- Reflect: Take this quieter time to review your marketing strategies. What’s working? What’s not? Use these insights to plan for a stronger approach in the autumn.
Ready to strengthen your connections?
If you need support with how to better connect with your audience online over the summer or during any other season, let’s chat! I can help you turn your social media captions, blogs, articles, and newsletters into powerful tools that encourage connection and growth.
You can find out more about me and my offerings here, or contact me here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.
If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative marketing tips that’ll help you to strengthen your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!
