What’s stopping you from making this the week your blog finally grips your audience? Whether it’s finding the time or not knowing where to start, I’ve got some insights that might be the push you need!
Blogging is more than just words on a page. When done right, it gives you a unique platform to connect, build trust, and show off your awesome personality. When you blog with intention, you’re not just writing content for the sake of it. You’re creating a space where your audience can connect with your story and see how your business solves their problems and helps them move closer to their goals. Blogs give you the opportunity to build trust, showcase your expertise, and let your personality shine through. But most importantly, they position you as relatable and approachable – and who doesn’t want to work with someone who gets them?
Why should you trust me on this?
Just before I dive into the nitty-gritty about how storytelling can make all the difference to your blogging strategy, let me remind you who I am and why my insights matter…
I’m Danyel, founder of Reign Virtual PA Services. As a London-based VA and copywriter, my mission is to empower business owners like you by providing first-class admin and marketing support. My expertise lies in crafting captivating marketing content for social media, blogs, newsletters, and websites. With over a decade of experience in the admin and creative fields, I’ve had the pleasure of collaborating with health & wellness experts, neurodivergent specialists, coaches, and financial experts.
Enough about me, let’s get back to why you’re really here… 💃
What’s the real benefit of blogging for your biz?
One of the best things about blogging is its ability to position you as the go-to expert in your field, without sounding pushy or salesy. Your blog lets you share your expertise and personal stories, which is way more compelling than a hard sell. How are you using your blog to show your expertise right now? Could it be working harder for you?
Are you over-explaining your content?
Let me tell you a little story from my school days. I once wrote an essay on Frankenstein that was so detailed, the Head of English pulled me into a meeting to tell me I’d basically rewritten the SparkNotes version of the gothic classic😂! She joked I should recall the existing copies and publish my own. Sure, it was flattering, but it was also a lesson in overdoing it. What could’ve been a succinct essay pretty much turned into some kind of sequel. Ever been there – so passionate about something that you just go on and on? 🤔
Blogging can feel like that sometimes, right? You’ve got all this knowledge, but if you don’t make it clear and concise, your readers will switch off. So, what’s the balance? How do you keep the passion but stay on point?
How can you strengthen your storytelling today?
Every blog should tell a story. Whether it’s the story of why you started your biz, how you solved a tricky problem for a client, or even what keeps you going on tough days, storytelling builds those powerful connections. And when it feels like we’re so bombarded with marketing messages on a daily basis, this connection is what can set you apart. So, what’s your blog saying about you?
If there’s one way to improve your blog this week, it’s to focus on your reader’s journey.
Rather than listing your services, experience or qualifications, tell the story of how you’ve solved a real problem. How did you help a client overcome a tricky situation? What was the process like, and what was the outcome? By turning case studies into stories, you’ll grab attention and create an emotional connection. Could your blog be telling more of these kinds of stories?
Think of your blog as a conversation. People connect with stories – they don’t want to feel like they’re being pitched to. Are you currently talking at your audience or engaging with them like a friend sharing advice over a coffee?
For example, if you’re a coach, share a client’s transformation. If you’re in property, explain how you helped someone find their dream home. By sharing these stories, you’re not only demonstrating your expertise but also creating an emotional connection with your audience.
Are you embracing the flow of your narrative?
You don’t need to be a literary genius to write a compelling blog (or the failed-sequel to Frankenstein😂). All you need is a basic understanding of storytelling structure.
- Hook: Grab your reader’s attention with a compelling problem or question
- Tension: Build anticipation as you take your reader on a journey
- Resolution: Provide a satisfying solution or takeaway.
It’s like a rollercoaster ride for your reader’s mind. And trust me, they’ll thank you for it.
What will you focus on this week?
Is this the week you finally take control of your blog and make it work for you? Could you do with a cheerleader in your corner?
Let’s have a chat! Get in touch today to book in your free 30 min consultation, and let’s review and assess your current blogging strategy and look into how outsourcing the task to a pro (like moi) will help you stay focused on what actually matters in your biz!🦸♀️
Ready to make your blogs work harder for you?
You can find out more about me and my offerings here, or contact me here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.
If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative marketing tips that’ll help you to strengthen your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!
