audience engagement

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Financial Pros Who Connect Win: How to Nail Your Brand Voice

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Let’s be honest, financial services don’t exactly scream fun, do they? For many people, the industry conjures up images of grey suits, complicated jargon, and endless spreadsheets. And while there’s nothing wrong with being professional, your audience isn’t just looking for knowledge; they’re looking for connection. That’s where your unique personality and voice step in […]

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Everyone has a story written under torn paper.

How Financial Planners Can Use Storytelling to Build Trust and Attract Clients

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When you think of financial planning, storytelling probably isn’t the first thing that comes to mind, is it? After all, your job revolves around balance sheets, retirement plans, and investment strategies — not bedtime tales or rom-com scripts. I call bullshit. 🙅Nobody wants to read sterile, corporate drivel. Weaving compelling stories into your marketing can

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Mastering Captions: How to engage, captivate, and convert your audience

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😵‍💫 We all know capturing the attention of thumb-scroll warriors isn’t easy. With so much content flying around, standing out in front of your audience can feel like shouting into the void, right? So how do you stop your audience mid-scroll and get them to pay attention to you and your biz? Simple: It all

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Parent working from home with child sitting close by on half term break.

Half Term Madness: How to keep your marketing active without losing your mind!

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🎃Ah, October half term. That frightening time of year when your kids are home, energy levels are high, and you stand by, open-mouthed as you watch your usual biz routine make a run for it. Sound familiar? Doesn’t half term feel like an unnecessary test of all your juggling skills? 😫You’re squeezing in work, trying

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Boost Your Online Presence: The power of clear, benefit-driven web copy

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Could your website be secretly working against you? Your website is your digital shopfront, but if your copy hasn’t been updated since the Stone Age 🤣 (or even pre-pandemic), it might be driving your potential clients away faster than my cat (a.k.a. The World’s Worst Intern) knocks over my morning coffee. Fresh, engaging web copy

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How Shifting from Sales to Nurturing Relationships Can Boost Your Business This Summer

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How do you navigate the biz-challenges that come with the summer months? Many of your clients are off enjoying holidays with their families, leaving inboxes quieter and sales pipelines a little slower, right? So it’s no surprise how easy it is to panic and push harder, thinking that more aggressive sales tactics will compensate for

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Newsletters That Don’t Suck: Transform Snooze Letters into Must-Reads!

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😩Ah, the dreaded newsletter. We’ve all received those snooze-fests that immediately get relegated to your trash or spam folder, right? But what if your newsletters could be different? What if they could spark joy, nurture connections, and actually get read?  Just before I share the lowdown on how you can transform your newsletters from bland

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