brand personality

Everyone has a story written under torn paper.

How Financial Planners Can Use Storytelling to Build Trust and Attract Clients

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When you think of financial planning, storytelling probably isn’t the first thing that comes to mind, is it? After all, your job revolves around balance sheets, retirement plans, and investment strategies — not bedtime tales or rom-com scripts. I call bullshit. 🙅Nobody wants to read sterile, corporate drivel. Weaving compelling stories into your marketing can […]

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Surviving Summer: 3 essential marketing strategies for small biz owners

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Ah, summer – the season of sun, fun, and… frantic small biz owners trying to keep the marketing wheels turning while juggling kids, holidays, and a desperate attempt to sneak in some me-time. Sound familiar? If you’re nodding along or shouting Yaaaas, stick around. This one’s for you! In this article, I’ll share practical tips

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Ride the Digital Wave: Why blogs and emails are your BFFs when social media ghosts you

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Grab yourself a hot cup of Joe and let’s talk about yesterday’s Meta meltdown. Gasp! Can you believe the chaos that gripped the world when socials totally vanished for a few hours?  Whilst it felt like the mayhem was spinning everyone out, some cool-cats kept their heads tightly screwed on and focused on the big,

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Elevate Your Marketing Strategy: 4 Reasons Why Blogging Transforms Service Based Businesses

Marketing Strategy /

How many times have you read or been told that blogging is crucial to marketing your business online? Have you ever attempted to write a blog or are your work/life responsibilities just taking up way too much of your time? Don’t hate me, but I am also here to explain why consistently blogging can transform

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