copywriting tips

Female business owner working at laptop

Boost Your Online Presence: The power of clear, benefit-driven web copy

Could your website be secretly working against you? Your website is your digital shopfront, but if your copy hasn’t been updated since the Stone Age 🤣 (or even pre-pandemic), it might be driving your potential clients away faster than my cat (a.k.a. The World’s Worst Intern) knocks over my morning coffee. Fresh, engaging web copy […]

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Newsletters That Don’t Suck: Transform Snooze Letters into Must-Reads!

😩Ah, the dreaded newsletter. We’ve all received those snooze-fests that immediately get relegated to your trash or spam folder, right? But what if your newsletters could be different? What if they could spark joy, nurture connections, and actually get read?  Just before I share the lowdown on how you can transform your newsletters from bland

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Shot of a young woman using a laptop and going through paperwork while working from home

Surviving Summer: 3 essential marketing strategies for small biz owners

Ah, summer – the season of sun, fun, and… frantic small biz owners trying to keep the marketing wheels turning while juggling kids, holidays, and a desperate attempt to sneak in some me-time. Sound familiar? If you’re nodding along or shouting Yaaaas, stick around. This one’s for you! In this article, I’ll share practical tips

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Woman sat at her desk working on laptop.

Ride the Digital Wave: Why blogs and emails are your BFFs when social media ghosts you

Grab yourself a hot cup of Joe and let’s talk about yesterday’s Meta meltdown. Gasp! Can you believe the chaos that gripped the world when socials totally vanished for a few hours?  Whilst it felt like the mayhem was spinning everyone out, some cool-cats kept their heads tightly screwed on and focused on the big,

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Attracting Your Ideal Clients: Mastering the Art of Compelling Blog Introductions

Businesses are continually seeking innovative ways to stand out and engage with their target audience. Among the multitude of strategies, blogging has emerged as a powerful tool for enhancing brand visibility, credibility, and customer engagement. In this blog, we’ll delve into the art of crafting captivating blog introductions that not only grab your readers’ attention

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Elevate Your Marketing Strategy: 4 Reasons Why Blogging Transforms Service Based Businesses

How many times have you read or been told that blogging is crucial to marketing your business online? Have you ever attempted to write a blog or are your work/life responsibilities just taking up way too much of your time? Don’t hate me, but I am also here to explain why consistently blogging can transform

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