social media marketing

Female business owner creating a social media caption on her phone

Mastering Captions: How to engage, captivate, and convert your audience

😵‍💫 We all know capturing the attention of thumb-scroll warriors isn’t easy. With so much content flying around, standing out in front of your audience can feel like shouting into the void, right? So how do you stop your audience mid-scroll and get them to pay attention to you and your biz? Simple: It all […]

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Parent working from home with child sitting close by on half term break.

Half Term Madness: How to keep your marketing active without losing your mind!

🎃Ah, October half term. That frightening time of year when your kids are home, energy levels are high, and you stand by, open-mouthed as you watch your usual biz routine make a run for it. Sound familiar? Doesn’t half term feel like an unnecessary test of all your juggling skills? 😫You’re squeezing in work, trying

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Shot of a young woman using a laptop and going through paperwork while working from home

Surviving Summer: 3 essential marketing strategies for small biz owners

Ah, summer – the season of sun, fun, and… frantic small biz owners trying to keep the marketing wheels turning while juggling kids, holidays, and a desperate attempt to sneak in some me-time. Sound familiar? If you’re nodding along or shouting Yaaaas, stick around. This one’s for you! In this article, I’ll share practical tips

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