What strategies are you using to maintain visibility through Instagram stories?
The thought of jumping on camera at the drop of a hat might be daunting, but here’s the deal: building a solid presence across stories doesn’t mean you have to put on your best outfit and deliver groundbreaking speeches!
Having a social media presence for your biz goes beyond just promoting your products or services across your grid. It’s about creating personal connections, demonstrating authenticity, and building trust. One of the best ways to do this is to be consistently visible across stories.
In this blog, you’ll discover how embracing social media stories can humanise your brand, build trust, and boost authenticity for your biz, while also learning the importance of consistency in your storytelling strategy.
But first, let me tell you a little bit more about who I am and why you should read anything I have to share in case this is the first time we’re connecting!
I’m Danyel, founder of Reign Virtual PA Services. As a London-based VA and copywriter, my mission is to empower biz owners like you by providing first-class admin and marketing support. My expertise lies in crafting captivating marketing content for social media, blogs, newsletters, and websites. With over a decade of experience in the admin and creative fields, I am still able to support clients from a wide range of industries. I’ve had the pleasure of collaborating with health & wellness experts, neurodivergent specialists, coaches, and financial experts.
Enough about me, go grab your fave bevvy and let’s dig into why showing up on stories is essential for your biz.
Humanise your brand
When you show up on stories, you breathe life into your brand. Whether you’re camera-ready or not, your audience wants to get to know you better. You can achieve this by sharing glimpses of your daily life or by sharing your expertise. It’s that personal touch that makes your brand relatable and unforgettable.
Build trust
Trust is the cornerstone of biz success. If appearing on camera is way outside your comfort zone, don’t worry! Get creative by sharing content from others that resonates with you (and don’t forget to tag them!), use animated or illustrated stories, or showcase client testimonials. Engage your audience with polls, questions, and quizzes to gather valuable insights. It’s all about finding your unique style!
Embrace authenticity
Authenticity is the secret ingredient for fostering loyalty! Your followers can spot sincerity from a mile away. Be genuine, share your highs and lows, and let your personality shine through. Authenticity paves the way for deeper connections and encourages engagement.
Consistency matters
To maximise your impact, stick to a consistent schedule for sharing stories. Whether it’s daily tips or weekly updates, regularity keeps your audience engaged and eagerly anticipating your content.
Ready to take your storytelling skills to the next level? I’m here to assist! Book your FREE 30 minute consultation today! I will offer you personalised guidance to refine your story-sharing strategy and enhance your overall social media presence.
Don’t miss the opportunity to connect with your audience on a deeper level and boost your biz’s online presence.
You can find out more about me and my offerings here, or drop me an email here to arrange a free 30 minute chat about your needs. Don’t worry there will be no icky sales talk on my side or intense weekly newsletters after this, it’ll just be a chat about what you’re struggling with and how I could support you going forward.
If you’re not quite ready to send that email, come and connect with me on Insta. I share a lot of useful and informative admin and marketing tips that’ll help you to elevate your current processes and strategies. I am looking forward to connecting with you and learning more about your brand and biz journey!
